BY FAR partnered with Anti-Agency on an electrifying campaign dedicated to love and connection, celebrated with a special event at The Standard hotel in King’s Cross that marked the end of London Fashion Week.
We teamed up with Perfect magazine and Anti-agency to honour our shared values on a night that felt like a massive house party (as Vogue pointed out). Surrounded by eclectic outfits and killer accessories, wild dancing and margaritas we celebrated talent and inclusivity with a diverse guest list that featured established and emerging names from London’s cultural scene.
Our renowned hosts Katie Grand and Bryan Yambao (a.k.a Bryanboy) welcomed creative forces including Marc Jacobs, Christopher Kane, Erdem Moralioglu, Alexa Chung and Paloma Faith, who partied along with young talents such as Maxim Magnus, Georgia May Jagger, rising Euphoria star Chloe Cherry, Iris Law and Harris Reed.
The “London just has that energy right now,” said our CMO, Valentina Ignatova, alongside her sister and co-founder, Sabina Gyosheva, who dressed the likes of Sabine Getty, Enam Asiama and Lindsey Wixson for the party in our new CR’22 collection.