MOMENTS THAT DEFINED 2021

MOMENTS THAT DEFINED 2021

It’s that time of the year again. We entered January with many hopes and dreams for normality, and still, with a pandemic in the background, life is too far from normal. However, amongst all the bad news, we have witnessed many glimmers of hope.

Despite the challenges, 2021 was an exciting year for BY FAR, filled with vital launches, essential opportunities and as many friendly gatherings as possible. We’ve introduced new product lines, made new friends, reached new peaks, and now we are looking back at our most precious memories from the past 365 days.

ELLE Arabia March Issue

A dedicated story to BY FAR and the first editorial shoot of two of the BY FAR co-founders Valentina Ignatova & Sabina Gyosheva was published in Elle Arabia’s March 2021 issue.

SS21 + Spray Print Filter Launch

At the end of March, we launched the SS21 collection along with the beautiful spray print as one of the focus points of the collection. It has been promoted in BY FAR’s social media with our very first AR filter. Try it out here (mobile only). 

@emnitta

BY FAR ICONS

Celebrating its 5th anniversary this year, BY FAR is returning to its origins with a nostalgic campaign, highlighting the most iconic styles that shaped the brand. The face of the campaign was the model, artist, and poet Amrit. A role model in the making, her multi-talented personality both reflected the brand’s creative vision of constant reinvention and added richness to BY FAR’s cult cast.

You can read more about the campaign here. 

BY FAR'S Private Party in London

In the beginning of June, BY FAR’s co-founder Valentina Ignatova teamed up with none other than Parisian writer and broadcaster Camille Charrière for an intimate gathering in the founder’s home.

BY FAR x Carine Roitfeld Garden Party in Paris

BY FAR celebrated the start of summer with a chic gathering co-hosted by the former editor-in-chief of Vogue Paris, Carine Roitfeld. In the spectacular garden of the Musee de Montmartre in Paris, right in the middle of Paris Haute Couture week FW21, we gathered many special guests who enjoyed a barbecue party, dancing under the upbeat tunes of Fiona Zanetti and the magical voice of the upcoming star Oordaya. More than 200 people attended the event including top influencers, creatives, fashion editors and many celebrities such as the breakthrough star of Borat Subsequent Movie Film Maria Bakalova and Givenchy creative director Matthew Williams.

Read about it more here.

BY FAR Club in Shanghai

In July, BY FAR hosted a special evening in Shanghai to celebrate our growing Asian family. The custom-designed BY FAR Club welcomed many local celebrities and KOLs at one of the hottest locations in the city, such as the actresses Wu Jinyan, Zhou Yutong, and Chen Ran, and the singer Wang Ju. The entertainment was left in the hands of the producer, singer and songwriter Chace, who performed a DJ set for the guests.

You can read about it more here.

BY FAR introduced the future-friendly sneaker
RODINA

In July, BY FAR introduced the future-friendly sneaker RODINA, meaning motherland in Bulgarian. The style is characterised by an easy silhouette, reminiscent of classic styles of the ‘70s and ‘80s, and was created using as many post-consumer elements as possible, featuring a biodegradable rubber sole, 100% post-consumer recycled polyester lining and upper, laces made from post-consumer recycled poly-cotton, and eco-conscious and ethically sourced leather. The new product was captured in a special campaign by the photographer Stevie Dance starring the model Devyn Garcia. Explore all styles here.

BY FAR launched the first-ever belts collection

Characterized by a sophisticated allure and vintage-inspired details, the first BY FAR belts arrived with PF’21 in a wide range of colours and textures for countless style interpretations.

BY FAR X BROWNS

An intimate event with our co-founder Valentina Ignatova was held in the BROWNS’ store in London. Our PF’21 collection was presented to VIP clients along with styling tips on how to wear the new BY FAR bag styles.

BY FAR landed its first Vogue cover

BY FAR appeared in two cover stories for Vogue Polska. Our Lada 42 boots graced the October 2021 issue on Sandra Drzymalska, a representative of the young generation of Polish actresses. The iconic actor and former model Jane Fonda appeared in our Sofia ankle boots in her cover story for the magazine’s ‘Courage’ issue.

BY FAR x Level Shoes Pop-Up

BY FAR presented a special pop-up event at Level Shoes in Dubai, dedicated to the launch of our future-friendly sneakers Rodina.


BY FAR launched a new line of future-friendly
soft accessories

Consciously designed and underpinned by a commitment to sustainability, BY FAR presented a new range of knit scarves and hats that is enhancing the cool allure of sustainable fashion. Characterized by the freshly introduced BF label in red, the new line of sustainable soft accessories continued to radiate the strong BY FAR identity reflective through elevated materials, immense technical know-how and an inspiring colour palette.

Read more about it here. 

BY FAR and Smart Works Charity Event

In the end of November BY FAR joined Stella magazine and the UK charity Smart Works for a magical two days of festive shopping at Somerset House. Pieces from our archives were on display for a special pop-up sale, where 100% of the proceeds went to Smart Works, helping them support more unemployed women in need to get the job and transform their lives. Learn more about the incredible work they do here.

You can read more about the event here.

BY FAR Pop-up at Galeries Lafayette Paris

In November, BY FAR presented an exclusive pop-up at Galeries Lafayette Paris Haussmann. Designed in collaboration with the Cameroonian artist Enfant Précoce, who lives and works in Paris, the space was transformed into the dreamlike world of BY FAR – colourful, sensual and sensitive. The visitors had the chance to explore the handpicked selection of leather goods, including bags and belts, as well as BY FAR’s new range of sustainable knit accessories. To enhance the festive spirit, BY FAR built a special wishing station, offering all fashion enthusiasts the incredible opportunity to win a surprise gift from the brand.

 BY FAR x Max Jansons Charms Collection

 

As part of Fall-Winter 2021, BY FAR launched a special line of leather charms based on the fantastical flower paintings of Los Angeles artist Max Jansons. For this special collaboration, BY FAR’s design team selected eight painted flowers which were translated into layers of leather, fused and stitched together to create the illusion of layers of paint. The result is a celebration of art and craftsmanship where fashion meets fiction. The new flower charms collection retails exclusively through byfar.com and BY FAR TMALL.

Read more about the collection here.

BY FAR x Mimi Cuttrell Collaboration Launch 

@ameliagrey

In December, BY FAR and Mimi Cuttrell hosted a magical dinner in NYC, celebrating the collaboration with the celebrity stylist.

A joint passion for craftsmanship and a strong sense of what women crave are at the heart of this creative partnership that introduces nine new styles including shoes and bags defined by timeless design and subtle modern sensibility.

The collaborators retail online exclusively through Net-A-Porter and BY FAR from the beginning of 2022.

That’s it!