Named after the iconic district, the Soho bag is inspired by the vibrant plurality of the Soho girl. In the bustling heart of London, she has the freedom to explore her diverse identities and the Soho bag is the best partner in this fashion adventure.

Soho’s minimalist curved silhouette makes it endlessly versatile. Its cool moniker insinuates a bag begging for the dancefloor, but its surprisingly spacious interior makes Soho perfect for day-to-dinner dates.

Examine BY FAR’s new timeless offering, while picturing yourself toting around your Soho bag in the brand’s top hidden pockets of exuberance in Soho, London.


Café Boheme

Have your morning coffee in a Soho institution founded 25 years ago. As a café with sidewalk seating and retro Parisian charm, Café Boheme feels like St Germain. Whether you prefer the crowd passing you by or a quiet spot at the back of the café, this is the perfect place to have your coffee and a pastry or any style eggs in the morning, away from the fuss of Soho. But you can also stop by for brunch, lunch or dinner, and enjoy some mouth-watering French classics, paired with a bottle from its enticing wine list. You might as well spend your whole day here because the cocktails are on point as well, and your Soho bag will get all the attention it deserves.


Address: 13 Old Compton Street



Experience a taste of the Riviera for a quick brunch at Folie. Located on the Golden Square, it is a modern French brasserie cloaked in the glamour of the 60s and 70s – petrol-blue tub chairs, a golden bar, low retro lamps, a patterned floor, leather booths and pink Formica tables. It is the perfect place to head to when you wish to impress somebody. The striking design, done by Studio KO (also behind Chiltern Firehouse and the Yves Saint Laurent Museum in Marrakesh), sets the scene nicely for a French-Italian inspired menu with brunch dishes like scrambled eggs with sea urchin served in its shell and chicken & basil croque monsieurs. We recommend grabbing a table at the pavement terrace overlooking the square for a brunch with a view.


Address: 37 Golden Square


Barrafina London

Your Soho bag deserves to be treated like a star, so what better place to take it to lunch than the Michelin-starred Barrafina. Located in Dean Street, you will recognise it by the queue of people waiting for hours just to eat tapas. Take just one friend with you and indulge in a mix of Spanish classics, supplemented by a little blackboard menu of the day’s super fresh specials. The food will be prepared in front of you, while you will be able to talk to the chefs who will recommend the perfect wine pairings for the dishes they’re plating you up. And then, you will realize it was worth the wait! Every second of it.

Where: 26-27 Dean Street



Petersham Nurseries

A slight deviation for ultimate pleasure. Enjoy your afternoon tea surrounded by contemporary art and wildflower displays in Petersham Nurseries, located just a few minutes away from Soho. Its simple sophistication will match your Soho bag’s immediately, turning it into another piece of this hidden jam’s art collection. Your relaxing afternoon will be ensured by a wide selection of teas and coffees, but if you prefer something stronger, the restaurant offers a Tea Tails menu with tea-infused cocktails. The menu is full of English and Italian treats created from responsibly sourced ingredients, that change seasonally.

The Petersham, Covent Garden serves Afternoon Tea every Thursday – Sunday, 3 pm – 4.30 pm

Address: Covent Garden, Floral Court



The Photographers’ Gallery

Insert a bit of reality in your culture with a quick (or not so quick) stop at the six-storey premises of the Photographers’ Gallery on Ramillies Street. One of the best photographic galleries around the globe offers forward-thinking programming and high-quality exhibitions that attract visitors for over 40 years. It is the best place to walk your Soho bag, knowing that it will match the art there perfectly.

Address: 16-18 Ramillies St



La Bodega Negra

Nothing tops off a day in Soho, like this sex shop that is actually a secret restaurant and a tequila bar. Are you feeling confused? Don't worry. It is how it is supposed to be! La Bodega Negra will welcome you with screaming neon signage that promises adult video, peep shows and girls, girls, girls, but soon you will realise that you have found one of the best-kept dining secrets of Soho. Get ready for mouth-watering seabass ceviches, scallop tiraditos, taco al pastor with pineapple pico de gallo and salsa verde, pork chops with pasilla Negra salsa and black truffle mole, overseen by new Head Chef Gustavo Giallonardo. The killer cocktail list is inspired by Latin America as well, offering multiple margaritas and agave concoctions, including 50 different tequilas and 20 mezcals. La Bodega Negra is by any means a hot place to be, and your Soho bag undoubtedly belongs there.

Address: 16 Moor Street, Soho