This Valentine’s Day, we collaborated with the London-based anti modelling agency that is championing diversity. Celebrating love and connection, we launched a custom face filter with Anti-Agency’s alternative line-up of creative talent.
We asked the models questions about all forms of love, be it self-love, romantic love, platonic love or any other, while they posed with the brand’s initials glimmering on their faces, shot by photographer Ahmed Hassan.
The filter was specially created to mark the return of the beloved BF perforation for the CR’22 collection, decorating new season debuts and signature styles along BY FAR’s new line of all-season lightweight scarves. It can be tried out via our IG page.
The campaign featured the musician and screenwriter Bella Summers, plus-size advocate and content creator Enam, pro gamer Jasmine, musician and solo artist Katerina, editor and jewellery designer Sabine Getty, artist and philosophy student Seiya, musician Tommy Blue and model Zena.